Do you want customers to trust you instantly?
It’s simple. Brand credibility is everything online. Without trust, you have no conversions and your competitors eat your lunch. Luckily there’s a simple solution.
Video testimonials.
One of the easiest ways to create instant trust with your target audience is to let your existing customers speak on your behalf. When done right, testimonials are literal game changers.
The problem?
99% of brands attempt to create testimonial videos internally. What does that produce? Terrible camera skills. Awkward clips. Poor audio. No captions. Zero professionalism.
Thankfully there are video testimonial production companies that specialise in eliminating every little detail and stress that comes with producing testimonial videos. They capture, edit, and deliver pristine videos that will increase your brand credibility.
Here’s what we’ll cover:
- Why Video Testimonials Improve Brand Credibility
- How Video Testimonial Production Companies Work
- Professional Video Production Increases Credibility
- How Video Testimonials Skyrocket Your Brand
- How To Find The Right Video Testimonial Production Company
Why Video Testimonials Improve Brand Credibility
Think about the last product you purchased.
You Googled it. Saw the reviews. Maybe even watched a few testimonials. Right?
Most consumers will watch a product video before buying. In fact, many times they’ll watch a few. But why?
When you’re buying something from a brand you don’t know, you’re looking for trust signals.
Video testimonials allow viewers to hear a customer’s story straight from the horse’s mouth. Watching real people provides potential buyers with social proof that your product is legitimate and loved by others like them.
Platforms like Facebook have already seen this and are prioritising videos on their feed algorithm.
What happens if your video testimonials look DIY and unprofessional?
According to Wyzowl, 89% of consumers say that video quality plays into their decision to trust a brand.
When someone takes the time to upload a well-produced testimonial about your product, business, or service; you instantly look more credible to the average buyer.
In fact, poorly done videos harm your brand’s credibility more than you think.
That’s why reputable brands invest in production.
How Video Testimonial Production Companies Work
What exactly do video testimonial companies do?
Video testimonial companies allow you to outsource the stress of filming and editing customers.
From finding the right customers to speak on your brand, to delivering you a pristine and ready-to-publish video testimonial. Production companies handle it all.
Going through a professional video testimonial production company will ensure your videos are filmed in proper lighting, with proper audio, and proper equipment. The best video testimonial production companies like Teraleap specialise in capturing authentic customer stories at scale, taking the guesswork out of the entire process.
Here’s what you can expect from a video testimonial company:
- Finding customers to film
- Filming customers
- Editing the video
- Delivering a finished, brandable video
If you tried to do this internally, you’d be stressed about distracting your customers with extra work. Or, that the video editing process would take way too long.
But with a video testimonial company…
They take care of everything! And provide you videos that you can brand however you’d like.
Time to see how professional testimonials increase credibility.
Professional Video Production Increases Credibility
Cheaply filmed videos are bad for business.
If your testimonial video looks like it was put together by your Aunt Sally using her DSLR from 2005, customers will notice. They may not be able to pinpoint what it is, but they’ll know your brand doesn’t look professional.
This hurts your credibility more than you might realise.
Professional production matters because testimonials:
- Let’s you brand the video however you’d like
- Are easy to share on your website
- Build instant trust with your target audience
Not to mention, according to Famewall’s data, 72% of customers trust a brand more after watching positive video testimonials.
If you want to increase brand credibility with video testimonials, you need to professionally film them.
Want to learn how video testimonials benefit your business’s credibility? Keep reading!
How Video Testimonials Can Skyrocket Your Brand
Still not convinced testimonials are for you?
Here’s the deal.
Video testimonials are the most powerful tool you can use to create credibility for your brand. Here’s how.
Provide Instant Social Proof
Social proof is one of the biggest psychological tricks you can utilise to your advantage.
When someone is researching a product or service online, they’re looking to make sure what you’re selling is legitimate. Watching video testimonials gives potential customers social proof that others like them have bought your product and loved it.
Skyrocket Conversions
Here’s a study showing video testimonials can increase conversion rates by up to 136%.
With proper copy placing testimonials on your landing page, you’ll alleviate any doubts a customer has when trying to purchase your product.
Prospects will see someone just like them, enjoying your product. Which brings them one step closer to becoming a buyer.
Ranking Factors
Video is ranked as a legitimate SEO ranking factor by Google. What does that mean?
If your competitors website has videos on their website and you don’t, they’re winning the SEO game.
Adding testimonials to your landing page, about page and possibly even product page is a solid move.
Showcase Your Brand
Every video testimonial you publish is another opportunity to display your brand’s values and mission.
You can accomplish this by branding your videos with your logo and colour palette.
Pick videos that best represent your business and create a consistent content library that’ll strengthen your brand with each video you release.
Perfect For Multiple Channels
One video testimonial can be used across multiple channels. Here are just a few ways you can use that one testimonial:
- Social snippets
- Email campaigns
- Website/embeds
- Ad creative
There you have it!
5 ways video testimonials will increase your brand’s credibility overnight.
Time to learn how to pick the right production company for you.
How to Pick The Right Video Testimonial Production Company
When looking to hire a video testimonial production company, you want to make sure they specialise in what you need.
Just because a video production company is “good”, doesn’t mean they know how to extract emotion and value from your happy customers.
Here are some things to look for when hiring a video testimonial company:
- Experience with testimonial videos
- Makes it easy for you to find qualified customers
- Send’s videos that are ready to distribute
- No hidden fees
You shouldn’t have to stress about your customers filming a testimonial for you. Nor, should you worry about complex video editing processes.
Thankfully, video testimonial companies take care of everything so you can focus on growing your brand.
Closing Thoughts
Selling your brand to trusted video testimonial companies can feel scary.
You don’t want to waste your money on videos that you’ll never use. Nor do you want your customers to feel silly recording something they might not even end up using.
Thankfully, there are companies out there that specialise in making the testimonial process as simple as possible.
Here’s a quick recap on everything covered:
- Video testimonials allow users to see and hear social proof from your brand.
- Professional quality videos are proven to increase brand credibility.
- Hiring a video testimonial production company will have you videos ready to go in a fraction of the time.
- Testimonials can increase conversions, act as social proof, provide SEO value, strengthen your brand, and can be used across multiple channels.
