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Are you tired of chasing revenue month after month?
You dream of predictable revenue growth. Every dollar in your pipeline has a predictable sales cycle. You know where your sales funnel is leaky.
But your company isn’t there yet. You’re stuck in a never ending cycle of:
- Missed targets
- Manual sales pipeline uploads
- Wasted ad spend
Sound familiar?
Here’s the problem: Your company doesn’t have a repeatable revenue engine.
Most businesses operate without a revenue system. Sure they have tactics. Maybe a cold email campaign. Or some Facebook ads.
But when was the last time a system was put in place that grows revenue on autopilot?
Successful companies are different. They prioritize building repeatable revenue engines. Marketing systems that push growth higher every quarter without extra effort.
If you want to win the revenue game, it’s time to build your own repeatable engine.
Let’s cover:
- Why Most Companies Fail At Revenue Growth
- What a Repeatable Revenue Engine Looks Like
- How Business Growth Consultants Help
- How To Start Building Your Own Engine Today
Why Most Companies Struggle With Revenue Growth
Let’s start with a fun stat…
According to a new report by Clari, 61% of companies missed revenue targets last year. That number jumped to 75% for larger businesses.
Revenue misses are pervasive. So why do companies continually fall short?
There are three reasons…
- They Lack a Strategy. Companies often grow “accidentally.” They land some big clients. Things go well for a few months. But revenue is unpredictable.
- Teams Don’t Align. Marketers throw cash at ads. Leads come in left and right. Sales can’t keep up. Deals disappear in the CRM black hole. While support is overwhelmed with tickets. Siloed teams kill growth.
- No Systems To Scale. Every business is different. What works at $100,000 in revenue won’t scale to $1 million. But most companies don’t rethink their systems when they grow. They fall into perpetual revenue struggles.
Companies need systems. A way to make revenue growth predictable. And that’s where business growth consultants come in.
Business growth consultants fill gaps in a company’s expertise. Growing revenue feels a lot like geometry. There are formulas you can learn and prove. For example, Johnny Grow helps companies increase revenue and profit by coming up with strategies that scale. It’s worth working with someone who has done it before.
What Does a Repeatable Revenue Engine Look Like?
Before we dive into what consultants do, let’s breakdown what a repeatable revenue engine looks like.
In short: Every piece of your business works together to plug the leaks and grow revenue month over month.
Here are 4 traits of companies with strong repeatable revenue engines.
- Your Customer Journey Is Defined. How does a lead become a customer? Smart companies know the answer to this question. Every part of the marketing and sales process is intentional.
- Everyone Is Rowing The Same Direction. Misaligned teams miss revenue growth opportunities. Marketing generates irrelevant leads. Sales loses deals for silly reasons. Support drives churn. Alignment wins championships.
- Decisions Are Data Driven. Guesswork doesn’t cut it. Repeatable revenue engines track everything. Then use data to improve what works and eliminate what’s not.
- It Works At Any Size. Will your engine still work if you have 10 clients? What about 10,000? You need scalable systems and processes that grow with your business.
There you have it. That’s what a repeatable revenue engine looks like.
Build these four things and watch your revenue grow.
But how do you do it?
That’s where business growth consultants help.
How Business Growth Consultants Help
Hold up. Let’s stop for a second.
Designing and implementing a repeatable revenue engine is hard. Really hard.
It takes specialized knowledge of sales strategy, operations, and software.
Most companies do not have the resources to devote to building this engine from scratch. That’s why growth consultants exist.
Business growth consultants:
- Come With a Battle-Tested Framework. Most successful consultants have been there, done that. They know what works. And they don’t make you figure it out on your own.
- See Problems Others Can’t. It’s hard to be objective about your business. That’s why fresh eyes are critical. Consultants can spot revenue leaks you never even knew existed.
- Accelerate Your Company’s Growth. 29% of startups fail because of a lack of monetization strategy. Don’t be that statistic. Find a consultant to help implement a strategy from day one.
- Hold You Accountable. Let’s be honest. When was the last time a project started at work and actually got finished? Deadlines are important, but an outside consultant adds a layer of accountability most teams lack.
Companies who work with the right consultants build better systems faster.
Starting Your Own Repeatable Revenue Engine
You know your company needs a repeatable revenue engine. So what’s the next step?
Here are 5 steps to start building your engine today.
For companies that aren’t ready to hire a consultant to deconstruct the revenue process, these will get you started.
- Audit Your Pipeline. Where are leaks in your sales funnel? Why do deals drop out? You can’t fix what you don’t know is broken. Audit your pipeline and figure out where you lose money.
- Align Your Teams. Get everyone in the same room. Marketing. Sales. Support. White board the customer journey. Get everyone on the same page. You’d be amazed how far alignment can go.
- Document Your Repeatable Processes. Got a lead generation tactic that works? Document it. Built a sales playbook? Write it down. If it isn’t written down, teams come and go. Nobody’s holding anyone accountable.
- Invest In Tools. Nobody is saying you need to drop $10k a month on tools. But at the very least, make sure your team is using a CRM. Automate your marketing where you can. And use analytics to make data-driven decisions.
- Measure Everything. Want to know how your pipeline is performing? Track metrics like pipeline velocity and lead conversion. You can take action on numbers. Guessing won’t cut it.
Think of your repeatable revenue engine as a budget. At the start of the year, every department gets a budget for their needs. They can’t spend more than the budget allows.
Once you build your repeatable engine, you can grow revenue by allocating more budget to it.
And if you don’t have the in-house expertise to build your repeatable revenue engine…
Work with a business growth consultant and save yourself years of frustration.
Wrapping It Up
If you want to win the revenue game, you have to build a repeatable engine.
Here’s a quick recap:
- Companies miss revenue targets because sales is a chaotic mess.
- Repeatable revenue engines align teams and invest in scalable processes.
- Business growth consultants bring blueprints your company can’t create internally.
- You can start building your repeatable revenue engine today by auditing your sales funnel and aligning your teams.
Want to leave revenue guessing in the past?
Put systems in place that grow your revenue on autopilot.
And if you need help, work with a business growth consultant to build your repeatable revenue engine faster.
